While St. Ives customers may already be familiar with the brand's Renewing Collagen Elastin Moisturizer, fans will be able to look forward to an oil-free face moisturizer from the brand in 2020. The St. Ives Glowing Oil-Free Face Moisturizer is made with real watermelon to help the skin become smoother and more hydrated without feeling heavy.
Fruit-based skincare products are becoming increasingly popular with consumers who are looking for solutions that are natural, uncomplicated and effective, as well as full of antioxidants and vitamins from naturally sourced ingredients. Refreshing and hydrating watermelon is especially popular as a skincare ingredient, as the juicy fruit has the potential to share benefits for those dealing with dryness, acne, irritation or concerns related to visible signs of aging.
Oil-Free Watermelon Moisturizers
St. Ives' Glowing Oil-Free Face Moisturizer Features Real Melon
Trend Themes
1. Fruit-based Skincare - Developing natural skincare products made from fruits for a more effective and uncomplicated skincare routine.
2. Watermelon as a Skincare Ingredient - Utilizing watermelon as a key ingredient to provide hydration, nourishment, and anti-aging properties in skincare products.
3. Antioxidant and Vitamin-rich Products - Creating skincare solutions that are infused with antioxidants and vitamins from naturally sourced ingredients for enhanced skincare benefits.
Industry Implications
1. Skincare - The skincare industry can capitalize on the growing demand for fruit-based skincare products that offer natural and effective solutions for various skin concerns.
2. Natural Products - The natural products industry can explore the use of watermelon as a key ingredient in skincare formulations, tapping into its hydrating and nourishing properties.
3. Anti-aging - The anti-aging industry can incorporate watermelon-based products into their offerings, as watermelon can provide anti-aging benefits and help address visible signs of aging.