The Ohio Breastfeeding campaign used this billboard of a contented baby with milk dribbling from its mouth, with the caption reading, "Breast Milk SATISFIES." The billboard is to advocate mothers to breastfeed their babies instead of feeding them with formula.
As an attention-grabber, this billboard scores big as the cute drooling baby is pretty hard to ignore. However, many viewers have questioned the necessity of the milk on the baby lips and found the image offensive.
In the debate between bottle vs. breast, the breastfeeding campaign has been effective in drumming up attention. Well, then again nothing gains attention like a little controversy.
Not on front page