At Natural Products Expo East, OHi Food Co. showcased an all-new refrigerated superfood snack in the form of a Peanut Butter bar.
The entirely plant-based, gluten-free and grain-free superfood bar is designed to offer a fresh new take on conventional health bars by doing away with chemical additives and preservatives—as such, the premium bars do need to be refrigerated to protect the clean, nutrient-dense ingredients. In this new OHi product, consumers will find organic peanuts as the first ingredient, followed by others all-organic ingredients like seeds and cacao nibs.
OHi founder and CEO Dawn Anderson describes that "the new Peanut Butter variety will be a gateway flavor into our offerings for consumers who are looking for a familiar favorite flavor profile while offering an elevated take on the peanut butter energy bar by using high-quality whole organic peanuts and unique superfoods."
Free-From Peanut Butter Bars
OHi's Refrigerated Superfood Bar Offers a Fresh Take on Health Bars
Trend Themes
1. Refrigerated Superfood Bars - Refrigerated superfood bars offer a fresh alternative to conventional health bars by using clean, nutrient-dense ingredients.
2. Plant-based Snacks - Plant-based snacks provide a healthier option for consumers by eliminating chemical additives and preservatives.
3. Organic Ingredient Movement - The organic ingredient movement is disrupting the food industry by introducing high-quality, whole organic ingredients in food products.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the trend of refrigerated superfood bars to offer innovative snack options.
2. Plant-based Food Industry - The plant-based food industry has the opportunity to develop and market a wider range of snacks that cater to health-conscious consumers.
3. Organic Food Industry - The organic food industry can leverage the demand for organic ingredients to create unique and high-quality food products.