Ocean Spray Wave was created in close collaboration with Walmart to share a healthier choice for those who are looking for lightly caffeinated sparkling beverages. Made with real fruit juice, the canned beverages can be found in four refreshing flavors: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple.
With 50mg of naturally sourced caffeine from black tea, the drinks help to provide a light boost, all without added sugars, artificial flavors, preservatives or sweeteners. The beverage is designed to be satisfying, full-flavor and energizing, without having to compromise on certain ingredients and additions.
"Ocean Spray Wave bridges the gap for consumers who want a lightly caffeinated option – with the convenience and flavor of soda – but without the added sugars," says Kim McAllister, Director of Innovation at Ocean Spray.
Lightly Caffeinated Sparkling Water
Ocean Spray Wave is Made with Real Fruit Juice
Trend Themes
1. Lightly Caffeinated Beverages - There is an opportunity to develop a line of beverages that offer a light boost of caffeine without added sugars, artificial flavors, preservatives or sweeteners.
2. Real Fruit Juice Infused Beverages - Infusing sparkling beverages with real fruit juice is a trend that could disrupt the carbonated beverage market.
3. Collaborative Product Development - Collaborating with retailers to co-create products like Ocean Spray did with Walmart could provide a new way for businesses to bring innovative products to the market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on this trend by developing more lightly caffeinated beverages that offer healthier choices for consumers.
2. Retail Industry - Retailers can explore collaborative product development with manufacturers to create innovative products that meet their customer's needs.
3. Organic Food Industry - The organic food industry could benefit from developing more natural and healthier alternatives for popular products like carbonated beverages.