Part of a larger exhibition on ocean plastic, iconic London department store Selfridge's has had a stunning water bar installed by Italian studio Arabeschi di Latte.
The exhibit, entitled Project Ocean, was curated by Jane Withers and was conceived as a means to raising awareness around the amount of plastic continually building up in some of the world's most valuable bodies of water. The stunning water bar is serving up water treated with charcoal, herbs and minerals.
The Project Ocean exhibition at Selfridge's follows other mainstream fashion efforts to raise awareness around the pressing environmental issue, such as the sneakers designed in collaboration between adidas and British designer Alexander Taylor that were made 100% from ocean plastic.
Stylish Water Bars
London's Selfridge's is Hosting a Water Bar for Its Exhibit on Ocean Plastic
Trend Themes
1. Ocean Plastic Awareness - The increasing awareness of ocean plastic pollution is creating opportunities for innovative solutions and sustainable practices.
2. Stylish Water Bars - The trend of water bars in retail spaces provides a unique and elevated experience for consumers while promoting sustainable living.
3. Collaborative Fashion Initiatives - Fashion brands collaborating to create products from recycled or upcycled materials is a disruptive innovation opportunity in the industry.
Industry Implications
1. Retail - Retailers can capitalize on the trend of water bars by incorporating them into their stores to attract environmentally conscious consumers.
2. Hospitality - Hotels and restaurants can explore the concept of water bars to offer unique and eco-friendly alternatives to traditional beverage options.
3. Fashion - Fashion brands can leverage the growing concern for ocean plastic pollution by partnering with sustainable designers to create innovative products.