Hawaii is making a push for ocean-friendly sunscreen and it's setting a precedent as the first state in the US to ban the sale of sunscreen containing the coral-harming chemicals oxybenzone and octinoxate. The new law for reef-safe sunscreen goes into effect January 1, 2021 and many people are already making the switch to cleaner alternatives.
To promote its new ocean-safe sunscreen products, Shiseido is teaming up with the World Surf League's Sage Erickson and Lakey Peterson. With the new invisible Ultimate Sun Protector Lotion SPF 50+ and the and Cream SPF 50+, Shiseido says that the products form a lightweight, moisturizing and protective veil that actually "becomes stronger when exposed to heat, water and sweat,"
Surfer-Approved Sunscreens
Shiseido's Ocean-Friendly Sunscreens Comply with Hawaiian Regulations
Trend Themes
1. Ocean-friendly Sunscreens - The push for environmentally-friendly sunscreens is creating opportunities for brands to innovate and release new products.
2. Reef-safe Sunscreen Regulations - Regulations banning the sale of sunscreens containing chemicals harmful to coral reefs are spreading globally, leading to opportunities for eco-friendly sunscreen brands.
3. Invisible, Moisturizing Sunscreen - The demand for sun protection that doesn't feel heavy or greasy is increasing as consumers seek lightweight and protective options.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to develop new sun protection products that are environmentally-friendly and cater to consumer preferences for lightweight and moisturizing formulas.
2. Outdoor Sports and Recreation - The outdoor sports and recreation industry can capitalize on the demand for reef-safe and high-performance sunscreens by developing innovative products tailored to the needs of athletes and adventurers.
3. Eco-tourism - The rising popularity of eco-tourism and sustainable travel provides a market for reef-safe sunscreens that meet the regulations in various destinations while providing effective sun protection.