They came out with a teaser earlier in the year, now we get to see what the real deal is. The Obey and Levi’s Clothing merger is a hotly awaited launch.
Taking Obey’s street cred and adding in Levi’s long-standing history of quality products and proven market appeal, the clothing produced is epic. The Obey and Levi’s Clothing not only feature t-shirts, but there are also denim jackets, knit shirts and jeans. So basically, this is the best clothing launch ever.
Street Cred Denim
The Obey and Levi's Clothing Merger Will Make You Empty Your Wallet
Trend Themes
1. Streetwear-style Mergers - Brands with established streetwear and traditional apparel appeal are joining forces to create innovative collections.
2. Collaborative Clothing Lines - Obey and Levi's merger is an example of how two different brands can work together to create a unique product line.
3. Premium Denim Products - Obey and Levi's merger combines street style with long-standing history of quality denim products.
Industry Implications
1. Apparel Industry - The apparel industry is witnessing a trend of merging brands and creating unique clothing lines.
2. Streetwear Industry - The merger of Obey and Levi's highlights a disruption in the streetwear industry with more established brands collaborating.
3. Denim Industry - The Obey and Levi's Clothing merger is creating a new category of premium streetwear denim products.