OBEY works in collaboration with Russell Athletics on a new collection of sporty streetwear designs made for the Spring/Summer 2022 season. The silhouettes perfectly blend together street culture elements with the sporty flair, including a range of graphic tees, jerseys, hats, and shorts.
The color palette of the seasonal capsule features shades of bright lime green, lavender, black, white, and dusty pink. The vibrant hues are perfect for the season and are also detailed with graphics throughout to bring a lively feel. Rounding out most of the designs include a co-branded logo in a simplistic black and white. The entire collection is now available to shop online at OBEY ranging from the prices of $36 USD to $70 USD.
Summer-Ready Sporty Streetwear
OBEY Joins Russell Athletic on a Collection for SS22
Trend Themes
1. Collaborative Sportswear Designs - Collaborative sportswear design collections incorporating elements of street culture with athletic wear may offer new avenues for brand collaborations.
2. Vibrant Seasonal Color Palettes - Incorporating bright and bold seasonal color palettes in sportswear designs may resonate well with consumers and offer opportunities for product differentiation.
3. Graphic Prints and Logos on Athletic Wear - Incorporating colorful graphics and unique logos in sportswear designs may differentiate products and appeal to target demographics seeking distinctive, fashionable designs.
Industry Implications
1. Sportswear Industry - The sportswear industry may benefit from incorporating collaborative designs with streetwear and vibrant seasonal color palettes to attract younger consumers seeking fashion-conscious athletic wear.
2. Fashion Industry - Fashion industry players seeking to expand into athleisure may consider incorporating sporty elements and colorful seasonal palettes in their collections.
3. Graphic Design Industry - Graphic design collaborations with sportswear brands may offer new avenues for creative expression on athletic wear, bringing in fresh designs for a fashion-conscious market.