Knowing that many consumers are looking for flavorful and nourishing plant-powered snacks, Oatein set out to create a vegan-friendly version of its oat snacks and is now taking to Kickstarter to introduce Millionaire Crunch. This new vegan snack is high in protein, low in sugar and gluten-free, as well as indulgent—it combines oats with caramel and chocolate.
While the oat snacks are high in protein, they have the potential to appeal to more than just gym-goers, as they offer a quick and guilt-free way for people to refuel on the go. Oatein's Millionaire Crunch is available in three flavors: Salted Caramel and Chocolate Orange, which are zero-sugar and vegan-friendly, while Hazelnut Caramel is a vegetarian-friendly treat—all of which are loaded with 15 grams of protein.
High-Protein Oat Snacks
Millionaire Crunch is a Low-Sugar, Protein-Packed, Gluten-Free Snack
Trend Themes
1. Plant-powered Snacks - Opportunity for plant-based snack brands to create flavorful and nourishing options.
2. High-protein Snacks - Potential for snacks high in protein to appeal to a wider consumer base beyond gym-goers.
3. Gluten-free Snacks - Demand for gluten-free snacks presents an opportunity for brands to create indulgent options for consumers with dietary restrictions.
Industry Implications
1. Vegan Snack Industry - Chance for vegan snack brands to introduce innovative and protein-packed options to the market.
2. Health and Wellness Industry - Disruptive innovation opportunity for brands to create guilt-free and nourishing snacks for on-the-go consumers.
3. Specialty Food Industry - Potential for gluten-free snack brands to create indulgent treats for consumers with dietary restrictions.