Bakin Robbins' newest vegan option is an oat milk-based ice cream. The ice cream company decided to expand its menu to accommodate vegan dietary needs in its 2,500 United States locations. This non-dairy option comes just in time for the hot summer weather.
In a press release, Shannon Blakely, VP of Marketing & Culinary at Baskin Robbins, explains the brand's intention: "We're a brand that's all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn't be more excited to launch our new oat milk-based option."
Excited by the new inclusive product, the Massachusetts Baskin Robbins chain announced the new Non-Dairy Strawberry Streusel ice cream is the official Flavor of the Month for May 2021.
Oat Milk-Based Ice Creams
Baskin Robbins Launches a Vegan-Friendly Oat Milk-Based Ice Cream
Trend Themes
1. Plant-based Ice Creams - The trend towards plant-based diets and increasing demand for vegan options presents an opportunity for businesses to explore new dairy-free alternatives.
2. Oat Milk Innovations - Non-dairy milk alternatives, such as oat milk, are gaining popularity and opening up opportunities for businesses to create new oat milk-based products.
3. Inclusive Menu Offerings - As more people adopt vegan, flexitarian, and other dietary lifestyles, businesses can attract and retain customers by offering inclusive menu options that cater to diverse dietary needs.
Industry Implications
1. Dairy Alternatives - The dairy alternatives industry is expected to continue growing as consumers seek out plant-based options, creating opportunities for businesses to innovate and introduce new non-dairy products.
2. Ice Cream Industries - The ice cream industry is adapting to meet the demand for vegan and dairy-free options, sparking innovation in new plant-based and non-dairy ice cream offerings.
3. Food Service - Restaurants and food service providers can benefit from offering inclusive menu options that cater to a wide range of dietary lifestyles, which can attract and retain customers and demonstrate a commitment to inclusivity.