Chobani is well-known for its Greek yogurt and it is introducing oat-based yogurt alternatives with all-new products like the cultured Chobani Oat Blend and Oat Blend with Crunch. The single-serve snack cups are made with only natural ingredients and are rich with probiotics, helping to acknowledge that many consumers are not looking for either dairy or non-dairy products, but both.
The Chobani Oat Blend boasts elevated takes on familiar flavors such as Blueberry Pomegranate, Peach Mandarin, Vanill and Strawberry Vanilla, while the texture-rich Oat Blend with Crunch introduces similarly flavorful Strawberry Granola Crunch, Blueberry Almond Crumble and Peach Coconut Crunch varieties.
Chobani's expansion into oat-based products also includes Oat Drinks in Plain, Vanilla, Chocolate and Plain Extra Creamy varieties, as well as the Oat Drink Barista Blend that was developed to function just like steamed whole milk in hot beverages.
Oat-Based Yogurt Alternatives
Chobani Created a Collection of Oat-Based Products Outside of Yogurt
Trend Themes
1. Oat-based Alternatives - Brands can explore the possibility of expanding their product line to include oat-based alternatives to cater to consumers looking for both dairy and non-dairy options.
2. Probiotic Rich Snacks - The popularity of probiotics opens up opportunities for businesses to create snacks and drinks that are high in probiotics for improved gut health.
3. Non-dairy Products - Companies can capitalize on the increasing demand for non-dairy products by offering a variety of dairy-free options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the possibilities of creating new oat-based products with probiotics.
2. Plant-based Alternatives - The plant-based industry can create a range of non-dairy oat-based products with a focus on increased gut health through the addition of probiotics.
3. Coffee Shops - With the increase in demand for non-dairy milk, coffee shops can capitalize on this trend by offering oat-based alternatives, including the oat drink barista blend, as an option for dairy-free customers.