In order to draw consumers to its new retail location and entice them to day, the newest high-end Oasis store was designed with several pampering stations.
At this hybrid retail outlet, shoppers are able to pick up a few new garments, as well as sit down at an on-site cafe, grab a drink at the Prosecco bar or indulge themselves at the beauty and hair salon. The entirety of the two-floor multipurpose retail space is romantically styled, taking inspiration from classical Georgian architecture.
After 3 pm, the Saucer & Spritz cafe turns into a cocktail bar that's open until 10 pm, which provides ample opportunity for the entire retail outlet to entertain both day and night. When designing the retail space, Dalziel & Pow wanted to create the feeling of "girls getting ready before a night out."
Pampering Clothing Stores
The Newest Oasis Store Pairs Fashion with Beauty, Food and Beverages
Trend Themes
1. Multipurpose Retail Spaces - Creating retail spaces that serve multiple purposes such as shopping, dining, beauty salons etc. allows for a comprehensive shopping experience for customers and the opportunity to stay relevant in the market.
2. In-store Pampering Stations - Including in-store pampering stations such as beauty and hair salons entices consumers to visit brick-and-mortar stores and can serve as a unique selling point for retailers.
3. Night-time Retail Experiences - Extending retail hours into the night and offering cocktail bars and entertainment can attract a younger demographic and expand the market for retailers.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from incorporating in-store beauty and hair salons, cafes, and cocktail bars to enhance their customers' shopping experiences and stay competitive.
2. Food and Beverage - Food and beverage companies can collaborate with retail stores by offering their products in-store and developing in-store cafes and bars as a new revenue stream.
3. Beauty Services - Beauty services can gain exposure and revenue by offering in-store pampering stations within retail spaces and partnering with clothing stores to attract customers who seek relaxation and leisure with their shopping experience.