KITH introduces its latest Oasis collection with inspiration drawn from the aesthetics of the summer season. The range is designed by the retailer's own Ronnie Fieg and the spotlight shines on a pair of ASICS sneakers as well as a series of apparel.
The campaign takes place in an oasis setting, with a color palette including hues of yellow, turquoise, and orange. The sneakers are retro in the design language and feature multipaneling looks, accompanied by a series of apparel that complements the footwear. Some of the standout pieces include the Convertible Swim Shorts in a pastel palette and the Habit tee that is inspired by the classic Windows 95 logo, nodding to previous eras.
Summery Sporty Fashion Designs
KITH's Oasis Collection is Inspired by the Summer Season
Trend Themes
1. Colorful Retro Sneakers - Opportunity for disruptive innovation in designing vibrant, retro-inspired sneakers for fashion-conscious consumers.
2. Convertible Swimwear - Opportunity for disruptive innovation in creating versatile swim shorts that can be converted into apparel for a seamless transition from beach to street.
3. Nostalgic Logo-inspired Apparel - Opportunity for disruptive innovation in developing clothing items that evoke nostalgia by incorporating iconic logos from past eras into their design.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation in the fashion retail industry by offering vibrant and retro-inspired footwear and apparel collections.
2. Sportswear - Opportunity for disruptive innovation in the sportswear industry by creating versatile swim shorts that can be transformed into everyday apparel.
3. Streetwear - Opportunity for disruptive innovation in the streetwear industry by incorporating nostalgic logos from previous eras into clothing designs.