Fashion retailer KITH is now officially showcasing its upcoming collaborative project with iconic streetwear label Champion. The entire collaborative capsule encompasses 57 product offerings with reworked details. The cuts and color palettes of the iconic Champion pieces are reworked to have a co-branded appeal.
The KITH x Champion pieces include staples such as varsity jackets, hoodies, crewneck sweaters, sweatpants, t-shirts, quarter-zip sweaters, cropped tops and beanies. The color palette ranges from pink, olive green, tan and cinder tones.
The iconic Champion logo is reworked to incorporate KITH's branding as well. There is also a unique version of Champion's signature done in Reverse Weave fabric materials to add a luxurious vibe. The collaborative collection is launching in all KITH locations and its website on March 2nd.
Reworked Cross-Branded Apparel
KITH Reinvented Champion's Classic Pieces with Its Own Branding
Trend Themes
1. Reworked Apparel - Opportunity for fashion brands to collaborate and rework classic pieces for a co-branded appeal.
2. Cross-branded Fashion - Growing trend of fashion retailers partnering with iconic labels to create unique collaborative capsules.
3. Luxury Streetwear - Increasing demand for streetwear infused with luxurious materials and elevated branding.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to drive sales and attract customers through cross-branded collaborations.
2. Streetwear - Disruptive innovation opportunities in the streetwear industry by reworking classic pieces and incorporating unique branding.
3. E-commerce - E-commerce platforms have the potential to showcase and sell reworked cross-branded apparel to a global customer base.