The NYX Face Freezie Cooling Primer + Moisturizer is a 10-in-one skincare product that delivers skincare and makeup benefits above and below the surface. Like an iceberg, there's more than meets the eye with this priming product that smoothes, minimizes pores and tightens the appearance of the skin. As a moisturizer, this product also deeply hydrates, softens, sculpts, calms and revitalizes for a more refreshed appearance.
This cryotherapy-inspired release from NYX Professional Makeup taps into the power of snow mushroom and niacinamide. This de-puffing skincare product has quickly gone viral for its icy nature and multi-benefits.
Cryotherapy-inspired skincare products provide a refreshing and invigorating experience and the cooling sensation of these products can be particularly appealing for the way they add an extra layer of enjoyment and perceived effectiveness.
Cooling Priming Moisturizers
NYX Face Freezie Offers Benefits Above & Below the Surface
Trend Themes
1. Cryotherapy-inspired Skincare - Cryotherapy-inspired skincare provides a refreshing and invigorating experience and the cooling sensation of these products can be particularly appealing for the way they add an extra layer of enjoyment and perceived effectiveness.
2. Multi-benefit Skincare Products - Multi-benefit skincare products, like NYX Face Freezie Cooling Primer + Moisturizer, that offer a variety of skincare and makeup benefits above and below the surface can improve consumers' overall satisfaction with the product.
3. Use of Snow Mushroom and Niacinamide in Skincare - The use of snow mushroom and niacinamide in skincare, as seen in NYX Face Freezie Cooling Primer + Moisturizer, presents an opportunity for disruptive innovation in formulating new skincare products with unique, effective ingredients.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can benefit from marketing cryotherapy-inspired and multi-benefit skincare products, like NYX Face Freezie Cooling Primer + Moisturizer, to consumers who are looking for refreshing and effective skincare solutions.
2. Cosmetics - The cosmetics industry can take advantage of the trend toward multi-benefit products and incorporate skincare benefits into makeup products, like primers and foundations, to provide consumers with more comprehensive and convenient beauty solutions.
3. Natural and Organic Ingredients - The use of natural and organic ingredients, like snow mushroom, in skincare products, as seen in NYX Face Freezie Cooling Primer + Moisturizer, is a trend that companies in the natural and organic skincare industry can tap into to create effective, eco-friendly products with unique benefits.