Nutrition and sleep are foundational to health and MyFitnessPal is looking more closely at the relationship between the two with its newest app integration. The Sleep feature on MyFitnessPal can be accessed by pairing the app with Health Connect (for Android) or Apple Health (for iOS) and a smart device such as a Fitbit or an Apple Watch.
MyFitnessPal recently commissioned a global study and it revealed that almost a quarter (23%) of Americans rate their quality of sleep as poor, and nearly a third (32%) of Americans say their sleep quality has gotten worse in the past year. While 47% of survey participants admit to unhealthy snacking late at night when they have trouble sleeping, this new app feature has the potential to make people more aware of their habits for better overall health.
Sleep Nutrition Plans
MyFitnessPal's New App Feature Looks Closely at Nutrition and Sleep
Trend Themes
1. Sleep Health - MyFitnessPal's Sleep feature highlights the connection between nutrition and sleep, providing an opportunity to address the growing concern of poor sleep quality.
2. Technology Integration - The integration of MyFitnessPal's app with smart devices like Fitbit and Apple Watch allows users to track their sleep patterns, offering a disruptive innovation to the health and wellness industry.
3. Data-driven Insights - By leveraging data from the Sleep feature, MyFitnessPal can provide users with personalized recommendations for improving their nutrition and sleep, presenting a valuable opportunity for the health tech sector.
Industry Implications
1. Health and Wellness - MyFitnessPal's Sleep feature offers a disruptive innovation opportunity in the health and wellness industry, providing a holistic approach to improving overall health.
2. Technology - The integration of MyFitnessPal with smart devices creates a new avenue for innovation in the technology industry, specifically in the realm of sleep tracking and analysis.
3. Health Tech - The data and insights generated by MyFitnessPal's Sleep feature can drive innovation in the health tech industry, enabling companies to develop personalized solutions for improving sleep quality.