Located inside a mall in Sao Paulo, this Nutella pop-up does a great job of mimicking the iconic nutty spread's instantly recognizable packaging. Designed by Estudio Jacaranda, the kiosk is the first of its kind from the brand and could signal an upcoming expansion into kiosk locations.
The Sao Paulo Nutella pop-up kiosk boasts bar stools with orange legs and white seat cushions that resemble the lid of a Nutella jar. The kiosk has plenty of branded treats on offer, while it also features an epic display of shelf upon shelf of Nutella jars within a larger image of the jar, which will be recognizable from great distances. The cafe will serve crepes and other Nutella-filled pastries.
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
Trend Themes
1. Branded Kiosks - Brands can capitalize on experiential marketing by offering unique kiosk spaces with recognizable branding to attract customers.
2. Pop-up Kiosks - Businesses can experiment with pop-up kiosks to build brand awareness and test new markets and products without the commitment of a permanent brick-and-mortar location.
3. Innovative Packaging Design - Creating unique, eye-catching packaging design can boost brand recognition and increase customer engagement with products.
Industry Implications
1. Confectionery - Confectionery companies can explore the use of branded kiosks to offer unique, immersive experiences for customers and build brand loyalty.
2. Retail - Retailers can experiment with pop-up kiosks to increase foot traffic and test new products or brands to determine viability for a permanent location.
3. Design - Design agencies can offer innovative packaging design services to companies looking to increase brand recognition and engagement through unique visual branding.