These new Nutella B-Ready snacks are being launched in the US as a range of bread-inspired bites for consumers to enjoy anytime of day as a quick treat or indulgence. The product consists of baguette-shaped wafer shells that are filled with the brand's signature hazelnut spread and sprinkled with puffed wheat crisps. The snack comes in two-count packs as well as six-count packs and a club-size 36-pack option arriving this spring.
The new Nutella B-Ready snacks are launching alongside the Nutella Biscuits, which are a crunchy cookie filled with the brand's signature spread. The products come as part of the brand's continued expansion into the snack market, while still incorporating its recognizable core offering in the mix to draw in curious shoppers.
Bread-Inspired Hazelnut Spread Snacks
The Nutella B-Ready Products are Arriving in the US
Trend Themes
1. Bread-inspired Snacks - There is an opportunity to create more bread-inspired snacks with unique twists on classic flavors.
2. Indulgent Treats - There is a growing market for indulgent treats that feature premium ingredients and unique flavor profiles.
3. Packaging Innovation - As more brands launch snack products, there is an opportunity for innovative and sustainable packaging solutions that appeal to eco-conscious consumers.
Industry Implications
1. Snack Food - Snack food companies can create new products that cater to the growing demand for indulgent and innovative treats.
2. Confectionery - Confectionery brands can incorporate savory flavors, such as bread, into their sweet treats for a unique flavor that appeals to consumers.
3. Packaging - Packaging companies can develop sustainable and innovative solutions that appeal to snack food and confectionery brands looking to differentiate themselves in the market.