There are plenty of ways that consumers can enjoy the classic pairing of nut butter and jelly in single-serve packages but 'Split' takes this idea to new heights with its side-by-side product packs.
Split offers convenient, single-serve snack packs that are made with simple, non-GMO, plant-based ingredients to make combinations like timeless Peanut Butter & Grape Jelly, as well as other pairings like almond butter with either a raspberry or a strawberry spread.
When it comes to enjoying the taste of nut butter and jelly together, consumers are easily able to fold, knead, rip open the packs and empty them right into the mouth. Alternatively, these packs could also be used to make other fresh nut butter and jelly snacks, such as sandwiches, as part of an on-the-go adventure where sandwiches are prone to getting soggy or being squished if pre-made.
Portable PB&J Sachets
'Split' Combines Nut Butter and Jelly in a Simple, Single-Serve Pack
Trend Themes
1. Portable Snack Packs - Creating convenient, single-serve packages of popular food combinations like nut butter and jelly opens up opportunities for on-the-go snacking.
2. Plant-based Ingredients - Using simple, non-GMO, plant-based ingredients in single-serve snacks aligns with the growing consumer demand for healthier, sustainable food options.
3. Alternative Flavor Pairings - Offering unique flavor combinations like almond butter with raspberry or strawberry spreads introduces variety and appeals to consumers looking for new taste experiences.
Industry Implications
1. Food Packaging - Developing innovative packaging solutions for single-serving snacks, like portable PB&J sachets, drives the evolution of the food packaging industry.
2. Plant-based Food - The utilization of plant-based ingredients in products like nut butter and jelly sachets taps into the expanding plant-based food industry.
3. Convenience Food - Creating portable snack packs that cater to on-the-go lifestyles presents a disruptive opportunity in the convenience food market.