In order to appeal to the active mom, Bravado Designs introduced a new nursing bra that takes after the shape of a yoga bra. While Bravado Designs already caters to nursing mothers, the Body Silk Seamless Yoga Nursing Bra introduces an entirely new lifestyle category for the brand.
While comfort is one of the things that women look for most from a nursing bra, many report that they find the average nursing bra unsuited to carrying out light activities. In order to change this, the Body Silk Seamless Yoga Nursing Bra was developed to respond to a woman's changing body shape with four-way stretch fabric, Silverbreeze technology to fight bacteria and one-handed clasps for easy nursing.
With this versatile bra, women are able to make the transition from a yoga mat to a Pilates class or from walking to breastfeeding seamlessly.
Yoga Nursing Bras
Bravado Designs' Body Silk Seamless Yoga Nursing Bra Caters to Active Women
Trend Themes
1. Versatile Nursing Bras - The trend of versatile nursing bras that cater to active women is emerging, offering comfort and functionality for mothers on the go.
2. Yoga-inspired Activewear - The trend of yoga-inspired activewear is growing, creating a new lifestyle category for brands looking to expand their offerings to active moms.
3. Hygienic and Functional Fabrics - The trend of using fabrics with antimicrobial properties and four-way stretch is on the rise, providing mothers with comfortable and practical nursing bra options.
Industry Implications
1. Maternity and Nursing Apparel - The maternity and nursing apparel industry has an opportunity to create innovative products that cater to the needs of active moms.
2. Athleisure and Activewear - The athleisure and activewear industry can tap into the market of nursing moms by designing yoga-inspired collections that offer both style and functionality.
3. Textile and Fabric Technology - The textile and fabric technology industry has the potential to develop hygienic and functional fabrics that cater to the needs of nursing mothers.