Lancôme announces its global Nurses Day campaign to honor frontline workers during the pandemic. In an effort to continue showing its support to nurses, the brand will send product care packages to frontline workers across the globe. Lancôme began this initiative at the beginning of the COVID-19 pandemic in May 2020 and has since given more than 215,000 packages to nurses in over 30 countries.
The rebooted campaign will take place throughout June 2021. This time, it will include outdoor displays on L'Oréal buildings on an international scale. For those interested in keeping track of the campaign's progression, the brand encourages participants to visit the social media hashtag #ShowYourGratitude. It can also be used when honoring nurses and frontline workers online.
Supportive Frontline Worker Campaigns
Lancôme Launches its Global Nurses Day Campaign
Trend Themes
1. Frontline Worker Appreciation - There's an opportunity for companies to show appreciation to frontline workers through gift packages and social media campaigns.
2. Global Giving Campaigns - Companies can lead the way with giving through global initiatives focused on supporting frontline workers in different countries and regions.
3. Social Media Activism - Encouraging social media activism can enable companies to show support for frontline workers while engaging with and building a community around their brand.
Industry Implications
1. Beauty - Beauty brands can show appreciation for frontline workers through product care packages and social media campaigns that celebrate and honor nurses and healthcare professionals.
2. Pharmaceuticals - Pharmaceutical companies can support frontline workers by offering gift packages of personal protective equipment (PPE) and donating medical supplies to hospitals across the globe.
3. Manufacturing - Manufacturing companies can expand their social responsibility programs by developing gift packages that include essential items for frontline workers such as masks, gloves, and hand sanitizers.