The Nurishment pack design has been updated by the brand for the first time in 30 years and focuses on maintaining its recognizable image, while also making it clearer for shoppers to understand. The enriched milk shakes have a clean, easy-to-read branding that boasts product benefits including ingredients and essential nutritional information. The packaging maintains its pull-tab can packaging design and is hoped to help the brand draw in time-poor consumers seeking a way to stave off hunger between meals or as a light breakfast.
The Nurishment pack design will be seen across all of the brand's various flavors including Strawberry, Vanilla, Banana and Chocolate. Each serving will contain essential vitamins and minerals as well as 20 grams of protein.
Modern Enriched Milk Packaging
The New Nurishment Packaging Boasts a Clean, Clear Design
Trend Themes
1. Clean Packaging Design - Brands offering updated clean packaging designs can help retain their recognizable image while drawing in time-poor, health-conscious consumers.
2. Nutritional Information Display - Displaying essential product benefits including ingredients and nutritional information on new packaging designs can inform consumers and position a brand as health conscious and transparent.
3. Convenient, Nutritious Snacking - Offering enriched milk shakes in pull-tab can packaging as a convenient and nutritious snacking option for time-poor consumers seeking a light breakfast or snack between meals.
Industry Implications
1. Health Food and Nutrition Industry - Companies within the health food and nutrition industry can disrupt the market by offering updated clean packaging designs and prominently displaying nutritional information to attract health-conscious consumers.
2. Convenience Store and Snack Food Industry - Brands in the convenience store and snack food industry can introduce new convenient and nutritious snacking options such as enriched milk shakes offered in pull-tab can packaging to attract time-poor consumers.
3. Beverage Industry - Beverage companies can incorporate enriched milk shakes into their product line-up, offered in new, easy-to-read and informative packaging designs, appealing to consumers seeking convenient and nutritious on-the-go options.