The Nude Popcorn Company is a recently launched snack brand from Tyrrells that is expected to hit the shelves of Sainsbury's in 2016. The new popcorn snack brand boasts a vibrant color palette and overall easily approachable branding experience that is sure to resonate with discerning Millennial consumers. Unique touches such as a bespoke font for the Nude Popcorn Company logo make the product appear fresh and different.
The messaging strategy of the brightly hued packaging is one that emphasizes youth and communicates health, with the tagline being "With Nothing to Hide." The Nude Popcorn Company snacks do not contain gluten and are low calorie in an effort to appeal to young, health-conscious female consumers.
Healthy Popcorn Snack Brands
The Nude Popcorn Company is a New UK Snack Brand
Trend Themes
1. Vibrant Branding - Incorporating a vibrant color palette and easily approachable branding experience can attract discerning Millennial consumers.
2. Youthful Messaging - Emphasizing youth and health in messaging can resonate with young, health-conscious female consumers.
3. Gluten-free and Low-calorie Snacks - Creating gluten-free and low-calorie snacks can appeal to health-conscious consumers.
Industry Implications
1. Snack Food - The snack food industry can explore vibrant branding and youthful messaging to attract Millennial and health-conscious consumers.
2. Food Packaging - The food packaging industry can develop innovative packaging designs that incorporate vibrant colors and communicate health and youthfulness.
3. Healthy Food - The healthy food industry can focus on creating gluten-free and low-calorie snacks to cater to the growing demand for health-conscious options.