American Apparel launches a nude clothing collection that is "a celebration of authentic diverse representation." The fashion capsule boasts an array of essentials in nine different shades. To advertise its offering, the US-based label issued a casting call in LA, selecting an inclusive representation of skin tones to mark a full spectrum of color. The campaign highlights that "there is no such thing as neutral."
In addition to the inclusive nude clothing range, American Apparel makes it possible for consumers to "meet" the models. On its blog, the fashion company creates a feature where each participant is recognized through a photograph and a quote. This elevates the marketing project, giving it a diverse range of skin tones, as well as of individual identities and perspectives.
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
Trend Themes
1. Inclusive Fashion - Opportunity for clothing brands to create inclusive fashion collections that represent diverse skin tones.
2. Authentic Representation - Brands can focus on showcasing authentic representation of skin tones in their marketing campaigns to promote diversity.
3. Consumer Engagement - Clothing companies can enhance consumer engagement by featuring individual identities and perspectives in their marketing projects.
Industry Implications
1. Fashion - Fashion industry can embrace inclusive fashion collections and marketing campaigns to cater to diverse customer needs.
2. Marketing and Advertising - Opportunities for marketing and advertising agencies to develop campaigns that promote authentic representation and diversity.
3. Social Media - Social media platforms can play a role in facilitating consumer engagement and showcasing diverse identities and perspectives.