Dutch imprint NUBIKK introduces its special two-part NFT collection and footwear release made for the Fall/Winter 2022 season. It blends together elements of the imprint from the past decade and the NFT is aptly named the time capsule piece.
The brand has always focused closely on craftsmanship and has an assortment of footwear from heeled sandals to sneakers and boots. It also takes comfort into consideration as it is at the front of the mind in every single design. Every single limited edition model for the season has a space-themed NFT design, to bring a tangible feature to the digital space as well. The boot stomper is seen on a mars-landing style artwork and the sneaker can be seen against a grey moon background.
Shoe Design NFT Collections
NUBIKK Spotlights Archival Shoes to a New NFT Collection
Trend Themes
1. Nft-enabled Product Collections - The introduction of NFT collections to accompany traditional product releases creates new opportunities for brands to engage with digital art enthusiasts and expand their customer base.
2. Blending Traditional Craftsmanship with Digital Art - Combining traditional craftsmanship with NFT designs creates a unique and innovative product offering that appeals to consumers seeking both tangible and digital experiences.
3. Limited Edition Product Offerings with NFT Functionality - Integrating NFT designs into limited edition product releases creates scarcity and exclusivity for consumers, while also providing added value in the form of collectible digital artwork.
Industry Implications
1. Fashion - Fashion brands can integrate NFT designs into their product releases to create a new avenue for customer engagement and increase their brand value with the growing interest in digital art.
2. Art - Artists can leverage NFTs to create one-of-a-kind digital designs that can accompany traditional artwork and provide collectors with unique, tangible and digital pieces to admire and share.
3. Luxury - Luxury brands can incorporate NFTs into limited edition product releases to offer customers added value and exclusivity in the form of collectible digital artwork, expanding their appeal to digital art enthusiasts and collectors.