Nosotros Tequila has partnered with Mezcal to launch a new Anejo tequila called 'Nosotros Madera.' The new expression will be the first bottle to belong to the brand's newly established "ultra-premium" Nosotros Madera Collection.
According to the company, 'Nosotros Madera' combines a blend of highland and lowland agave, which is then aged for 21 months in white oak barrels. As a result, the tequila delivers a particularly sophisticated flavor profile that features notes of butterscotch and dried fruit on the nose with a toffee-like finish.
"This tequila carries complexities that only the finest tequila can provide. Our Madera highlights the expertise of our distillers and provides a unique and premium tequila that will appeal to refined palates and bottle collections," said Founder and CEO of Nosotros Tequila, Carlos Soto.
Sophisticated Añejo Tequilas
Nosotros Tequila Launches Its Premium 'Nosotros Madera' Expression
Trend Themes
1. Ultra-premium Spirits - The launch of Nosotros Madera Collection presents an opportunity for other spirit brands to create and market ultra-premium expressions.
2. Blend of Flavors - Using a blend of highland and lowland agave presents an opportunity for other tequila and spirit makers to experiment with blending flavors to create unique and sophisticated products.
3. Aging and Maturation - The 21-month aging process of 'Nosotros Madera' tequila presents an opportunity for other tequila and spirit makers to experiment with aging and maturation to create highly sought after and premium products.
Industry Implications
1. Tequila Industry - The launch of 'Nosotros Madera' tequila and the Nosotros Madera Collection presents an opportunity for the tequila industry to market sophisticated and premium products, tapping into the growing demand for ultra-premium spirits.
2. Spirits Industry - Other players in the spirits industry can learn from the launch of 'Nosotros Madera' tequila by experimenting with unique blends, aging and maturation processes, and premiumization to create products that appeal to a discerning consumer base.
3. Bar and Hospitality Industry - The launch of 'Nosotros Madera' presents an opportunity for the bar and hospitality industry to market and sell ultra-premium tequila products to a growing base of consumers who seek quality and sophistication in their drinks.