North American Seafood Brands

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Scout Sources 100% of Its Product from Canada and the US

Canadian seafood brand Scout is distinguishing itself by launching the first craft canned seafood line to source 100% of species off the shores of Canada and the U.S. By working with a network of small-scale and sustainable fisheries in North America, Scout supports transparency, sustainability, a local business model and protecting the health of the ocean.

Scout is introducing itself with products like Marine Stewardship Council Certified Albacore Tuna from the Pacific Northwest, Ontario trout and MSC Certified Atlantic lobster. The elevated seafood products tap into the popularity of European conservas culture and offer a simple way for people to enjoy chef-created canned seafood meals like Albacore Tuna with Garden Pesto or PEI Mussels in a Smoked Paprika & Fennel Tomato.
Trend Themes
1. Craft Canned Seafood - The trend of craft canned seafood presents an opportunity for brands to differentiate themselves by sourcing 100% of their products from specific regions.
2. Sustainable Fisheries - The focus on working with small-scale and sustainable fisheries allows brands to support transparency and sustainability while protecting the health of the ocean.
3. European Conservas Culture - The popularity of European conservas culture provides an opportunity for brands to offer elevated and chef-created canned seafood meals that cater to consumer preferences.
Industry Implications
1. Seafood - The seafood industry can embrace the trend of craft canned seafood to attract consumers looking for unique and sustainably sourced products.
2. Canning/preserving - The canning/preserving industry can explore the trend of craft canned seafood to develop innovative packaging and conservation techniques that enhance the quality and taste of seafood products.
3. Foodservice - The foodservice industry can tap into the trend of craft canned seafood to create chef-inspired menu items that showcase the versatility and quality of canned seafood.

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