Scandinavian design is among the most well-regarded in the world, and Nordgreen watches indeed fall in line with those national design principles. However, while Scandi design popularity often leads to expensive luxury products, Nordgreen watches are impressively affordable.
The watches, which are currently undergoing funding on Kickstarter, feature the minimal design that has made Scandinavia a haven for style in the modern era. Eschewing baroque tendencies entirely, the watches have numberless faces and clean, unobtrusive hands. There are three different styles — Philosopher, Infinity, and Native — all of which employ similar visual languages.
Each watch is available with three different case metals: gun metal, silver, and rose gold. They can also be paired with four different strap styles, which means that consumers still get a high degree of personalization despite the otherwise minimal design flourishes.
Luxurious Scandinavian Watches
Nordgreen Watches Offer Scandi Design at Affordable Prices
Trend Themes
1. Affordable Luxury Watches - Disruptive innovation opportunity: Creating high-quality, stylish watches at affordable prices.
2. Minimalist Design - Disruptive innovation opportunity: Incorporating clean, numberless faces and unobtrusive hands into various products and industries.
3. Personalized Customization - Disruptive innovation opportunity: Offering a high degree of personalization options for products with an otherwise minimal design.
Industry Implications
1. Watchmaking Industry - Disruptive innovation opportunity: Exploring ways to produce luxury watches at affordable price points without compromising on quality.
2. Fashion Industry - Disruptive innovation opportunity: Integrating minimalist design principles into clothing, accessories, and fashion brands.
3. E-commerce Industry - Disruptive innovation opportunity: Developing platforms or tools that enable personalized customization options for products in online retail.