BOL is a British brand of vegetable and noodle pots that is positioning itself as an authentic and modern pre-made meal option. Boasting the tagline "the world in a bowl," BOL's logo includes a smiling mouth and tongue in the 'O' of the brand name.
Following Innocent brand's departure from food production, the team that had previously been working on the veggie and noodle pots tapped B&B Studio in order to collaborate on building a global brand around the concept.
Conceived around the concept of the traveler, the brand features a variety of flavors in mild, spicy and vegetarian categories. Flavors include Mexican sweet potato chilli, Thai coconut curry, super quinoa squash, Japanese miso soba, Kyoto curry ramen and Provencal grilled vegetables.
Worldly Noodle Cup Branding
BOL is a Brand of Authentic, Travel-Inspired Veggie and Noodle Pots
Trend Themes
1. Authentic Pre-made Meals - Opportunity for brands to create pre-made meal options that are perceived as authentic and high-quality.
2. Travel-inspired Products - Potential for brands to tap into consumer desire for products that evoke a sense of travel and exploration.
3. Global Flavor Variety - Demand for food products that offer a wide range of international flavors to cater to diverse consumer preferences.
Industry Implications
1. Convenience Food Industry - Disruptive innovation opportunities to develop convenient and delicious pre-made meal options for busy consumers.
2. Food Packaging Industry - Potential for innovative and eye-catching packaging designs that communicate the travel-inspired concept and appeal to consumers.
3. Plant-based Food Industry - Opportunity to create plant-based and vegetarian options that align with the growing demand for healthier and sustainable food choices.