Nonnative has released their Portland, Oregon-inspired Fall/Winter 2012 lookbook. The collection, named 'Stumptown Sidewalk,' is a nod to middle-class working Americans from this Japanese brand.
Nonnative is a label with subtle and effortless style. These clothes are for the man who wants to look like he just threw on whatever was on his bedroom floor because he doesn't care, while looking like a casual and stylish urban citizen as he embarks on his day. The lookbook uses backdrops that could be any street corner in America to accentuate the easy-going, everyday look of the collection.
Functional and utilitarian, Nonnative is about making clothes that work for real-life. All of its pieces are wearable closet staples that any man can pull off with ease.
Shabby-Chic Menswear
The Nonnative Fall/Winter 2012 Lookbook Has a Casual Urban Style
Trend Themes
1. Casual Urban Style - Disruptive innovation opportunity: Develop innovative, comfortable and stylish clothing for urban individuals with an effortless, nonchalant look.
2. Real-life Wearable Staples - Disruptive innovation opportunity: Create versatile clothing items that are functional, utilitarian, and suitable for everyday use in various settings.
3. Effortless Fashion - Disruptive innovation opportunity: Design clothing that gives the appearance of nonchalance while still exuding a casual and stylish aesthetic.
Industry Implications
1. Menswear - Disruptive innovation opportunity: Redefine traditional menswear by merging casual, urban style with functional and utilitarian elements.
2. Fashion Retail - Disruptive innovation opportunity: Develop a retail concept that focuses on providing real-life, wearable staples to customers seeking effortless and stylish clothing options.
3. Streetwear - Disruptive innovation opportunity: Create a streetwear brand that embodies the shabby-chic aesthetic and targets individuals who desire an everyday, easy-going look.