The popular Korean luxury streetwear brand NONA9ON recently unveiled a look at its latest offerings for Fall/Winter 2018. The capsule draws a strong influence from the classic 1960s British Mod era. The label aims to fully understand its target demographic, with the approach of not only staying informed but also striving to correctly represent them. The inspiration is translated through the accenting details throughout the collection, representing the innovative and bold time.
The new NONA9ON Fall/Winter 2018 collection is entitled 'MODXXXXXX,' in correlation to the capsule's motif. The collection's name is a rephrased version of "MODERNIST," while still honoring the British Mod idea. Some notable looks from the collection include large-fitting sweaters and outerwear pieces that have open shoulder details and detachable arms to really encapsulate the sartorial barriers. The NONA9ON MODXXXXXX collection will be dropping later this year in June.
Mod British-Themed Streetwear
The NONA9ON FW18 Collection Draws Inspiration from the 1960s
Trend Themes
1. Mod-british-themed Streetwear - Opportunity to create disruptive innovation in the fashion industry by incorporating the classic 1960s British Mod style into luxury streetwear.
2. Target Demographic Understanding - Opportunity for market research and data analysis companies to assist brands in fully understanding and correctly representing their target demographic.
3. Innovative Detailing - Opportunity for textile and fashion designers to experiment with accenting details, such as open shoulder designs and detachable arms, to push sartorial boundaries.
Industry Implications
1. Fashion - The fashion industry can embrace the Mod-British-Themed streetwear trend by incorporating elements of the classic 1960s British Mod style into their collections.
2. Market Research - The market research industry can help brands better understand their target demographic through extensive research and data analysis.
3. Textile and Fashion Design - The textile and fashion design industry can leverage innovative detailing techniques, such as open shoulder designs and detachable arms, to create unique and boundary-pushing garments.