Although a number of canned wine products have been launched in the past few years—expressly targeting the Millennial consumer looking for convenience—Emma Toshack found quality to be lacking in this category and created Nomadica to fill a void.
The premium wine that can be found in Nomadica's artful cans does not come from its own winery, but rather collaborations with winemakers to produce unique varietals. As such, Nomadica is disrupting the world of wine; as Toshack asks: "what if there was a wine brand that was nomadic in a way and takes people on a wine journey around the world?'"
All of the products from Nomadica, including its California Red Blend and the Sparkling White boast dynamic packaging designs created by illustrators and street artists. Nomadica is available for purchase online, but the many varietals from the Los Angeles-based canned wine company can also be found through restaurants, hotels, bars, as well as boutique liquor and grocery stores.
Artfully Canned Wines
'Nomadica' Collaborates with Winemakers to Produce Unique Varietals
Trend Themes
1. Canned Wine Revolution - Nomadica is disrupting the traditional way of producing and consuming wine by collaborating with winemakers to produce unique varietals in the form of artfully designed cans.
2. Artistic Labeling - Nomadica disrupts the traditional way of labeling wines by commissioning illustrators and street artists to create dynamic packaging designs in order to entice the Millennial consumer.
3. Online Sales Distribution - Nomadica establishes a direct-to-consumer (DTC) sales channel through its online presence, catering to the Millennial consumer who prefers fast-paced and convenient experiences.
Industry Implications
1. Wine and Winery Industry - Wineries are encouraged to adopt Nomadica’s innovative model of collaboration with independent winemakers to produce unique varietals in order to attract adventurous and Millennial consumers.
2. Graphic Design Industry - Nomadica creates new opportunities for graphic designers by commissioning them to create artful packaging designs to appeal to young and innovative wine consumers.
3. E-commerce Industry - E-commerce platforms specializing in DTC sales like Nomadica highlight the wine industry's need for digital transformation, which creates new opportunities for businesses to tap into the Millennial market with conveniently accessible products.