Powerhouse cellphone producers are taking turns picking on Apple's iPhone 5; the Nokia Lumia 920 advertisement bashes the highly coveted Smartphone for being too common.
The animated ad is titled 'Time to #switch' and depicts cartoon drawings lining up at a retailer to get their hands on the new iPhone. The cartoons are all in black, shuffling through the line like robots. Posters that are marked "4" and show an arrow pointing to "5" litter the walls, confirming that this ad is an Apple bash. One brave cartoon character gets to the front of line and is handed a bland black phone. He asks the clerk for color and causes an uproar where he is rebuked by all the other drones.
The premise behind the Nokia Lumia 920 ad is to get people to overlook the hype surrounding the iPhone 5. Nokia offers a whole array of colors for their phone that will make you stand out, so why stick to black or white and blend in.
Clever Phone-Smearing Ads
The Nokia Lumia 920 Ad Criticizes the iPhone 5's Uniformity
Trend Themes
1. Phone Color Customization - The trend towards offering more color options in smartphones highlights an opportunity for disruptive innovation in the phone industry.
2. Negative Marketing Campaigns - The trend of companies openly criticizing their competitors in marketing campaigns presents an opportunity for disruptive innovation in advertising.
3. Unique Customer Experience - The trend of emphasizing the availability of unique, customer-centric experiences highlights an opportunity for disruptive innovation in the retail industry.
Industry Implications
1. Smartphone Industry - The smartphone industry could capitalize on the trend towards more color customization options to differentiate their devices, attract new customers, and increase brand loyalty.
2. Advertising Industry - The advertising industry could capitalize on the trend of negative marketing campaigns and explore more creative ways to criticize their competitors while maintaining ethical standards.
3. Retail Industry - The retail industry could capitalize on the trend of emphasizing the availability of unique customer experiences by investing in innovative in-store displays, partnerships with unique brands, and leveraging new technologies to create an immersive purchasing experience.