Noissue, the New Zealand-based packaging platform that's beloved for offering sustainable packaging, recently acquired London-based Tapkit. Tapkit is a startup that has worked with brands like NYX, L'Oreal, TRIBE, and more to deliver a personalized digital customer experience. QR codes are an efficient way for brands to engage customers, and combing them with packaging offers a powerful marketing opportunity.
"Noissue really sees QR as an extension of each customer’s brand, the ability to personalize its colors and how it looks, and to quickly change the links you want to show/have your customers interact with – gives you great flexibility as a brand," a noissue spokesperson stated. "You can update your website for key moments, and have the microsite for any limited edition/specials/timely information that you need your customers to access."
Sustainable QR Code Packaging
Noissue Acquires Tapkit To Build Dynamic QR Codes and Microsites
Trend Themes
1. Sustainable QR Code Packaging - Creating recyclable packaging with embedded dynamic QR codes adds value for customer engagement and reduces waste.
2. Personalized Digital Customer Experience - Innovative use of QR codes and microsites can enhance a brand's connection with customers by personalizing marketing content.
3. Dynamic Brand Interaction - Adopting QR codes allows brands to update product information and promotions in real-time, fostering increased customer engagement and loyalty.
Industry Implications
1. Packaging Industry - Integrating dynamic QR codes and sustainable materials can reduce environmental impact while offering added value to clients and their customers.
2. Advertising Industry - Utilizing personalized digital experiences through QR codes can offer clients innovative ways to engage customers and promote products in a targeted manner.
3. E-commerce Industry - Online retailers can leverage dynamic QR code packaging to drive customer engagement, interactions, and improve customer retention by delivering timely, relevant content.