The Noe Modular from Alessi is a sleek and modern wine rack that was inspired by the shape of an upside down group of grapes. However, the rack also resembles lines of the letter ‘W’ written in cursive.
This design makes use of the looping motion used in a cursive ‘W’ to hold bottles of vino. Each loop holds one bottle, and the whole rack holds six -- three bottles on the bottom, two in the middle and one at the top. The Noè Modular is constructed with a thermoplastic resin, which makes is durable and easy to clean.
The rack is available in red, white or black so consumers can select the best neutral color that suits their existing home decor. Additionally, the sleek rack is an aesthetically pleasing piece of decor itself when it's placed atop a counter or on the floor.
Loopy Wine Racks
The Noe Modular Bottle Holder is Shaped Like Layers of Cursive W’s
Trend Themes
1. Sleek Wine Storage - The design of the Noe Modular proves that there are opportunities for innovation and creativity in the traditional wine storage market.
2. Modular Home Decor - The Noe Modular demonstrates the growing trend towards modular home goods that are both functional and visually appealing.
3. Looped Design - The looping cursive 'W' design element of the Noe Modular bottle holder has the potential to inspire other products in the home decor industry.
Industry Implications
1. Home Decor - The Noe Modular wine rack highlights the potential for functional home decor items that also double as art pieces.
2. Consumer Goods - The sleek design and modular functionality of the Noe Modular wine rack make it a marketable product in the consumer goods industry.
3. Kitchenware - The thermoplastic resin construction of the Noe Modular wine rack and its ability to hold multiple bottles in a compact form factor highlight an opportunity for innovation in the kitchenware industry.