Anime-Inspired Energy Drinks

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NN Drinks Mayushii’s Slap Has 120mg of Caffeine

The NN Drinks Mayushii’s Slap energy drink is an anime-inspired refreshment perfect for avid fans of the Steins;Gate anime to try out.

The drink is inspired by a scene between Okarin and Mayuri Shiina AKA Mayushii that sees the latter giving the former a slap in the face to help snap him out of his emotional funk. The drink is thus meant to act as a figurative slap in the face, which is achieved thanks to 120mg of caffeine in every 1.7-ounce bottle. This is the equivalent of three cups of black coffee, while vitamins B2, B6 and C further help to energize alongside snapping turtle extract, honey, royal jelly and ginseng extract.

The NN Drinks Mayushii’s Slap energy drink is expected to arrive this summer in Japan for 660 yen per bottle.
Trend Themes
1. Anime-inspired Energy Drinks - Opportunity for beverage companies to tap into the growing market of anime fans by creating energy drinks inspired by popular anime shows.
2. Figurative Slap in the Face - Potential for businesses to develop products that provide a strong wake-up or energizing effect, targeting individuals who seek a literal 'slap in the face' to increase alertness.
3. Anime Merchandise Crossovers - Opportunity for anime and beverage companies to collaborate on limited-edition merchandise and drink releases, creating a unique and collectible experience for fans.
Industry Implications
1. Beverage Manufacturing - Businesses in the beverage industry can capitalize on the trend by creating energy drinks that cater specifically to anime fans, incorporating elements and characters from popular anime shows.
2. Health and Wellness - The trend opens up possibilities for companies in the health and wellness industry to develop innovative products that provide an energizing effect, combining caffeine with beneficial ingredients like vitamins and natural extracts.
3. Entertainment and Licensing - Anime and entertainment companies can explore collaborations with beverage manufacturers to create anime-themed drinks, expanding their merchandise offerings and generating new revenue streams.

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