Nitrogen is increasingly being offered as a smoother alternative to the carbonated beverages people are used to consuming, and the Nitro Brew Co. is a conceptual brand that features this fad front and center.
The concept brand offers canned teas, as a slight diversion from the bottled cold teas that dominate the market. The Nitro Brew Co. offers three distinct flavors, including a Vanilla Bean & Spearmint, a Fennel & Licorice flavor, and a Hibiscus flavor. Each of these concept teas feature the smooth fizzy texture that nitrogen creates when it is infused in beverages.
The cans themselves feature vibrant abstract branding that is bold in both design and color, making this concept brand one that established companies can likely take inspiration from.
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
Trend Themes
1. Nitrogen-infused Beverages - Expanding into other beverage categories, such as coffee or juice, with nitrogen-infused offerings can provide a unique and smooth drinking experience that disrupts traditional carbonated beverages.
2. Canned Tea Market - Innovating the canned tea market by incorporating nitrogen infusion can differentiate brands and attract consumers looking for a refreshing and fizzy alternative to traditional bottled cold teas.
3. Bold and Vibrant Branding - Companies can take inspiration from the Nitro Brew Co.'s abstract and colorful branding to create eye-catching packaging designs that stand out on store shelves.
Industry Implications
1. Beverage - Established beverage companies can tap into the nitrogen-infused trend by developing new product lines of nitrogen-infused beverages, expanding their offerings to attract a wider consumer base.
2. Tea - The tea industry can incorporate nitrogen infusion technology to create innovative canned tea options, appealing to consumers seeking a unique and enjoyable drinking experience.
3. Packaging - Packaging companies can design bold and vibrant packaging options for brands looking to differentiate their products in the market and capture consumers' attention.