Nintendo and Mercedes-Benz have teamed up for the latest Wii-U game, which features Mario Kart and some expensive vehicles.
This is the first time that Nintendo has decided to use branded cars in its video games, as usually it goes with nameless designs. This is a clever way to integrate branding of another company, which in turn has the power to bring in a whole new audience (and customer base). Moreover, the cars feature Mercedes-Benz designs from a variety of decades, which also helps with appealing to different age groups too. While some people are fans of the newest Mercedes-Benz designs, others are more inclined to use an auto from the 1930s for a touch of old-school class. Photo Credits: designboom, nintendo
Luxury Gaming Cars
Nintendo and Mercedes-Benz Team up for Wii-U
Trend Themes
1. Branded Vehicles in Video Games - Integrating branded cars into video games presents an opportunity to appeal to new audiences and expand customer base.
2. Appealing to Different Age Groups - Featuring vehicles with designs from various decades allows for targeting different age groups and their preferences.
3. Cross-industry Collaborations - Partnerships between automotive and gaming companies create opportunities for innovative and unique gaming experiences.
Industry Implications
1. Video Games - The integration of branded cars in video games opens up new possibilities for immersive gaming experiences.
2. Automotive - Collaborating with gaming companies presents opportunities for automotive brands to reach a wider audience and showcase their designs.
3. Entertainment - The partnership between Nintendo and Mercedes-Benz demonstrates how collaborations between different entertainment industries can create innovative and engaging experiences.