Kevin Hoffman has designed the Nikon PowerZoom to help camera companies, Nikon specifically, maintain dominance in the photography scene. Now when it comes to professional photographs, nothing beats a real camera. That being said, more and more casual photographers are opting for smartphones over cameras. The Nikon PowerZoom is designed to target these photogs. The PowerZoom is essentially a giant lens attached to a display unit. Its display unit features an LED trackpad and fold-out screen.
The Nikon PowerZoom lets you seamlessly switch out your lenses and go from shooting in portrait to landscape with the flick (it's actually more of a slide) of a switch. The ergonomic design and ease of use should appeal to casual photographers, although the lens attachments would have to be priced right. You can check out images of Hoffman's intriguing Nikon PowerZoom, here.
Hybrid Camera Concepts
The Nikon PowerZoom is All Lens and Designed for Casual Photogs
Trend Themes
1. Hybrid Cameras - Developing hybrid cameras that combine the convenience of smartphones and the advanced features of professional cameras to attract casual photographers.
2. Lens Attachments - Creating affordable and versatile lens attachments for hybrid cameras that can be easily switched out for different shooting scenarios.
3. Flexible Displays - Incorporating flexible displays into hybrid cameras that can be folded out for easy viewing and provide greater mobility for photographers.
Industry Implications
1. Photography Equipment Manufacturing - Opportunities to innovate and develop new products that address the needs of casual photographers and compete with smartphone cameras.
2. Mobile Phone Manufacturing - Developing partnerships with camera companies to integrate advanced camera features into smartphones and retain consumers interested in photography.
3. Consumer Electronics Retail - Creating a market for hybrid cameras and accessories that cater to the needs of casual photographers who desire the convenience of smartphones but also want advanced camera features.