Nike recently updated its app, unveiling NikePlus Unlocks -- an exclusive membership program that offers its subscribers access to perks.
This simple addition to the app tailors the experience around a user's unique preferences, through collecting data surrounding purchase history, searches, activities and feedback. As another added bonus, those looking to purchase an item through the app can be connected to an expert prior to check-out, ensuring the product fulfills all of an individuals requirements. Members are additionally presented with the exclusive opportunity to customize specific products that non-members don't have access to.
In an attempt to enhance the consumer experience for its members, Nike will reserve its products for members the brand believes will take an interest, providing those chosen with access prior to the public release.
Sports-Focused In-App Perks
NikePlus Unlocks Offers Its Members Exclusive Opportunities
Trend Themes
1. Personalized In-app Experiences - Developing technologies that collect and analyze user preferences to provide tailored experiences within mobile applications.
2. Expert Advice Integration - Integrating real-time expert advice within e-commerce platforms to assist customers in making informed purchasing decisions.
3. Member Exclusive Customization - Offering unique customization options and products exclusively to members, creating a sense of exclusivity and personalization.
Industry Implications
1. Fitness App Industry - Creating innovative fitness apps that offer personalized perks and exclusive experiences to members.
2. Online Retail Industry - Integrating expert advice features within e-commerce platforms to enhance the customer shopping experience.
3. Sportswear Industry - Implementing member exclusive customization options to boost customer loyalty and satisfaction in the sportswear market.