After filing new trademarks to release branded digital-only sneakers, Nike has officially revealed details regarding NIKELAND 3D, confirming its expansion into the metaverse. The new virtual space will be open on Roblox, a popular metaverse gaming platform.
According to the company, NIKELAND 3D will feature a digital version of Nike's headquarters and arenas, where users can play a series of mini-games such as tag, the floor is lava, and dodgeball. In addition, creators will be able to build their own mini-games on the platform using virtual sports materials.
Other notable details revealed about the new metaverse space include IRL movement capabilities that will allow users to execute in-game moves via real-life gestures. Nike also confirmed that it will be implementing digital showrooms where users can try on Nike apparel.
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
Trend Themes
1. Branded Metaverse Spaces - Companies can create branded virtual spaces with unique products and experiences for consumers.
2. Virtual Showrooms - Virtual showrooms can replace traditional in-store experiences, offering convenience and opportunities for personalization.
3. Interactive Gaming - Brands can engage with consumers through interactive games, creating memorable and exciting experiences.
Industry Implications
1. Sports Apparel - Sports apparel brands can offer immersive experiences and personalized product recommendations through virtual showrooms and interactive gaming.
2. Gaming - Gaming companies can partner with brands to create unique branded metaverse spaces and offer in-game virtual products.
3. Retail - Retailers can adapt to changing consumer behavior by creating virtual shopping experiences that offer convenience and personalization.