Ahead of the 2014 Super Bowl on Sunday, NIKE x Comme des Garçons teamed up to create the ‘NIKE Team Defender Jersey CDG,’ a more fashion-focused take on football jerseys.
For this collaboration, the NIKE Team Defender Jersey is reinterpreted as a tunic, which was hand-painted with its signature polka dot pattern by Comme des Garçons in Tokyo, making each jersey totally unique. While Comme des Garçons brings elements of fashion, the NIKE garment retains its high-performance features like mesh panels for ventilation, reinforced shoulders and a comfortable, flexible design that encourages movement.
The stylish and limited edition NIKE Team Defender Jersey CDG became available for $250 exclusively at New York’s Dover Street Market as of January 31st. Photo Credits: designboom, harpersbazaar
Fashionable Football Jerseys
This NIKE x Comme Des Garcons Jersey Blends Performance with Style
Trend Themes
1. Fashion-focused Football Jerseys - Opportunity for brands to collaborate and create fashionable interpretations of traditional football jerseys, blending style with performance.
2. Limited Edition Collaborations - Growing trend of exclusive and limited edition collaborations, creating high-demand products with unique designs.
3. Fashion and Sports Hybrid - Increasing convergence of fashion and sports industries, resulting in stylish sports garments that retain high-performance features.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to explore fashionable collaborations and create hybrid products that appeal to fashion-conscious consumers.
2. Fashion Design - Opportunity for fashion designers to expand into the sports industry and bring their unique aesthetic to sports garments, attracting a new customer base.
3. Retail - Opportunity for retailers to offer exclusive and limited edition collaboration products, creating a sense of urgency and desire among customers.