With the growing popularity of the WNBA (and basketball, in general), it's almost crazy to think that there hasn't been a proper Nike Women's Basketball apparel collection until now. Yet it's clear that the global sports brand wanted to launch this line in a conscious manner. One of the things that athletes will immediately be drawn to is the fact that the Nike Women's Basketball collection is designed for women by women.
Chris Burke, Nike Basketball Global Basketball Apparel Director, says, "We did a lot of focus groups with both high school and professional basketball players from across the country to make sure we were creating the right styles and incorporating the wants and needs for the female athlete."
Gender-Inclusive Sports Gear
Nike Women's Basketball Collection Shows this Sector's Growth
Trend Themes
1. Gender-inclusive Sports Gear - Opportunity for brands to create inclusive sports gear that caters to diverse athletes.
2. Women's Basketball Apparel - Growing demand for specialized basketball apparel designed for female athletes presents an opportunity for brands to enter this market segment.
3. Consumer-centric Design - Focus group feedback and consumer input provide insights for brands to develop sports gear that meets the wants and needs of athletes.
Industry Implications
1. Athletic Apparel - The emergence of a niche market for gender-inclusive and specialized apparel creates opportunities for brands in the athletic apparel industry.
2. Sports Equipment - Brands in the sports equipment industry can capitalize on the demand for gender-inclusive products by developing innovative gear for diverse athletes.
3. Market Research - The need for focus groups and consumer research to create consumer-centric products presents opportunities for companies in the market research industry.