EA and Nike have teamed up to create a shoe that gamers and jocks can both love; the Nike Manny Pacquiao Fight Night. EA is no stranger to the shoe game, having teamed with Nike before to help promote past games like NCAA and Madden.
Manny Pacquiao is currently the biggest star in the boxing world, so it only makes sense that Nike and EA would look for his stamp of approval on a Fight Night-branded shoe. The Nike Manny Pacquiao Fight Night is modeled after the Zoom Huarache Trainer with a color scheme inspired by the red satin robe that boxers wear pre-fight. EA's logo is on the tongue while gold accents adorn the bottom heel, with the familiar swoosh also getting a Midas makeover.
The Nike Manny Pacquiao Fight Night is set to see a very, very limited release. The shoe is set to be released to the public on April 15th, with EA giving away a few pairs sporadically on their Facebook page.
Promotional Gamer Kicks
Nike and EA Come Together for the Nike Manny Pacquiao Fight Night
Trend Themes
1. Gamer Kicks Collaboration - Opportunity for brands to collaborate with video game companies to create limited edition shoes that appeal to gamers and sports enthusiasts.
2. Athlete-inspired Shoe Designs - Trend of creating shoes that are inspired by the style and accomplishments of popular athletes, appealing to their fans.
3. Limited Edition Releases - Growing demand for exclusive and limited edition shoe releases, driving hype and increasing brand value.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to collaborate with video game companies and athletes to create unique shoe collections.
2. Gaming - Potential for video game companies to partner with shoe brands and athletes to create special edition kicks that resonate with gamers.
3. Fashion - Fashion brands can explore collaborations with video game companies and athletes to create trendy and collectible shoe releases.