New Balance unveils a new iteration of the signature 2002R sneaker model in a Nightwatch Green colorway palette. The highlight feature of the shoe is the pouch that is seen hanging from the laces secured by a small zipper to hold goods.
The sneaker is constructed from knit mesh at the base layer of the shoe and then detailed with leather trimming on top in a Sea Salt tone. The lining and profile logo is designed in a contrasting tone of dark green, which can also be seen applied to the fuzzy heel tabs. The aforementioned pouch over the forefoot can be removed as well and the shoe is rounded out by circular tongue motifs, tails, and ankles.
Pouch-Attached Neutral Sneakers
The New Balance 2002R Gets a Nightwatch Green Colorway
Trend Themes
1. Sneaker Accessory Integration - Opportunity for brands to innovate by incorporating functional accessories into the design of footwear.
2. Sustainable Sneaker Construction - Brands can capitalize on the trend of eco-conscious consumers by using recyclable materials in the production of new sneakers.
3. Personalized Sneaker Accessories - Opportunity for brands to offer customizable accessory options for consumers for added personalization.
Industry Implications
1. Footwear - Companies in the footwear industry can innovate by exploring new ways to incorporate functional accessories into sneaker designs.
2. Fashion - Fashion brands can appeal to eco-conscious consumers by offering sustainable and recyclable footwear options.
3. E-commerce - Online retailers can capitalize on the trend of customizable accessories by offering a wider range of personalized sneaker add-ons for consumers to choose from.