The Dream Machine pop-up brought a surreal reality to the people of Brooklyn, but now the team is celebrating Halloween with the Nightmare Machine experience. Inspired by phobias and fears, the Nightmare Machine is designed to be a tactile and shareable experience meant to induce intense feelings of dread. The nine-room experience features themes ranging from clowns to cockroaches. While the pop-up is fear-inducing, the whole experience is PG-13 and welcome to anyone seeking horror.
According to co-creator Paige Solomon, "Our goal with Nightmare Machine is to tap into our weirdest nighttime dreamscapes and create a creepy, fun and content-focused experience that will transport you into an alternate world." The idea of a "content-focused experience" is key to the Nightmare Machine experience as the pop-up is meant to be more photo-friendly when compared to traditional haunted houses.
Instagrammable Horror Experiences
The Nightmare Machine Experience is an Interactive Horror Pop-Up
Trend Themes
1. Interactive Horror Pop-ups - There's an opportunity to create more interactive horror pop-ups that provide shareable experiences for social media content creation.
2. Phobia-focused Experiences - There's an opportunity to create experiences that focus on phobias and fears, providing a unique and thrilling experience for participants.
3. Content-focused Immersive Experiences - There's an opportunity to create immersive experiences, like the Nightmare Machine, with content-focused designs that prioritize photo opportunities and social media sharing.
Industry Implications
1. Entertainment - Entertainment companies can create more interactive and themed horror experiences that prioritize content creation and social media sharing.
2. Marketing - Marketing companies can use the trend of interactive and phobia-focused experiences to create unique and engaging campaigns for brands and products.
3. Hospitality - Hotels and resorts can integrate interactive and content-focused experiences into their offerings, providing unique guest experiences and opportunities for social media content creation.