The nightlife domain caters to a younger generation of energetic party-goers with a will to let loose. This places a considerable demand upon restaurants, bars and promotion companies alike, all of which have responded with eccentric concepts and daring dance floors. Party photography from chic New York clubs and Las Vegas hotel lobbies have gone viral, producing a following that feeds on excitement. The Nightlife Trend Report has remained on the brink of these after dark operations, offering over 15 PRO Trends and 185 instances of matchless hot-spot productions.
Extravagance is definitely the word that best captures the nightclub industry. Jaw-dropping Niche Nightclubs have gone to great lengths to pull off epic themed atmospheres, and Artistic 'Barchitecture' projects have revamped the concept of interior design. Restaurant franchises, production companies and music brands looking to stay ahead of the curve will benefit immensely from the Nightlife Trend Report.
Nightlife Trend Report
Follow the Rapid Progression of the After-Dark Trade
Trend Themes
1. Niche Nightclubs - Opportunity for nightclub owners to create themed atmospheres that go above and beyond traditional club experiences.
2. Artistic 'barchitecture' - Innovative opportunity for interior designers to incorporate bold and unique architectural elements into nightclub designs.
3. Viral Party Photography - Opportunity for photographers and promotional companies to capitalize on the growing demand for exciting and shareable party photos.
Industry Implications
1. Nightclubs - Disruptive innovation opportunities include creating themed atmospheres and incorporating artistic architectural elements.
2. Interior Design - Disruptive innovation opportunities include revamping nightclub designs with bold and unique architectural elements.
3. Photography and Promotion - Disruptive innovation opportunities include capitalizing on the demand for exciting and shareable party photography.