Philips' new branding initiative is based around a series of webisodes entitled 'Nigel and Victoria.' The romantic comedy follows two individuals whose connection is based on Philips products.
Victoria is a Dutch video blogger who reviews gadgets, predominantly those by Philips, while the goofy Nigel is a marketing representative from the same brand. The duo works together within this series, creating romantically comical situations. As an innovative way to capture the audience's attention, this 'Nigel and Victoria' web series will meet definite success.
Chick Flickvertising
Philips Launches Promotional Romcom Series called Nigel & Victoria
Trend Themes
1. Branded Web Series - Opportunity for brands to create entertaining webisodes that feature their products and engage with the audience.
2. Influencer Marketing - Using influencers like video bloggers to review and promote products in a relatable and entertaining format.
3. Romantic Comedy Entertainment - Creating romantic comedy content that appeals to a wide audience and incorporates brands or products seamlessly.
Industry Implications
1. Electronics Manufacturing - Opportunity for electronics manufacturers to partner with content creators and integrate their products into branded web series.
2. Advertising and Marketing - Using influencer marketing strategies to promote brands and products through entertaining video content.
3. Entertainment Industry - Collaborating with brands to create romantic comedy web series that feature their products as part of the storylines.