Niek Lekkerkerk's 'Entangled' photo set calls upon French psychoanalyst Jacques Lacan's work, adapting Lacan's theory of the fragmented body to our online identities.
'Entangled' is Niek Lekkerkerk's way of showing how we express different aspects of ourselves in various social networks, but our inherent vulnerability (to hackers and other privacy invasions) keeps humans forever fragmented. It's a really insightful look into how we communicate and express ourselves online.
Implications - With political correctness dominating most North American media outlets, it's easy for artists to garner the attention of consumers by utilizing abstract and shocking imagery. Corporations should stray from competitors' marketing tactics and use peculiar imagery to generate public interest.
Psychological Tangletography
Niek Lekkerkerk's 'Entangled' Mimics the Online Webs We Weave
Trend Themes
1. Fragmented Online Identities - Opportunity for businesses to develop products and services that help individuals manage and integrate their various online personas.
2. Vulnerability in Online Communication - Potential for businesses to innovate in security and privacy solutions for online interactions.
3. Abstract and Shocking Imagery - Chance for companies to differentiate themselves by using unconventional and attention-grabbing visuals in their marketing campaigns.
Industry Implications
1. Digital Identity Management - Companies in this industry can create tools and platforms that help individuals manage and protect their online identities.
2. Cybersecurity - Opportunity for businesses to develop cutting-edge technologies to safeguard online communication and protect against privacy invasions.
3. Advertising and Marketing - Companies in this industry can explore creative and unconventional imagery to capture public attention and stand out from competitors.