Most football fans know who won the Super Bowl last year, but few probably know the NFL teams' social media performances.
This infographic analyzes who has the competitive edge when it comes to Facebook, Twitter and the non-metric score that combines both of them to create a single score.
The Dallas Cowboys, with their storied history of Super Bowls and loyal following as "America's team," decisively led the way on the Facebook front with an non-metric score of 57. The next closest team is the Green Bay Packers followed by the Pittsburgh Steelers.
The Twitter race among NFL teams social media performance is much tigher than Facebook. The top five teams are separated by only four points with the New York Jets leading the way.
Football Facebook Infographics
This Chart Scores NFL Teams' Social Media Performance
Trend Themes
1. Social Media Performance - Disruptive innovation opportunities can be found in developing strategies to improve social media performance for businesses.
2. Competitive Edge - Opportunities for disruptive innovation arise in finding ways for companies to gain a competitive edge in social media platforms such as Facebook and Twitter.
3. Metrics Analysis - Disruptive innovation opportunities lie in creating innovative metrics analysis tools to accurately measure and compare social media performance of businesses.
Industry Implications
1. Sports - The sports industry can benefit from disruptive innovations in social media performance, as teams and athletes can gain a larger and more engaged online following.
2. Marketing and Advertising - Disruptive innovations in social media performance can revolutionize marketing and advertising strategies, enabling businesses to reach wider audiences and drive customer engagement.
3. Technology - The technology industry can play a crucial role in developing tools and platforms that facilitate and enhance social media performance for businesses.